Project Overview
Ollbag is a domestic manufacturer and brand in the women’s bags and accessories market. An Instagram-led visual content calendar and multichannel advertising strategy radically improved both brand visibility and sales performance in three months.
🎯 Goals & Initial Challenges
Brand Awareness
Few followers and limited organic reach
Sales Volume
Only double-digit monthly orders
Content Quality
Lack of professional photography, video and UGC
Engagement
Low Reels view counts
Strategy
Content Showcase
- •Model photography and product detail videos
- •Daily stories and lifestyle posts
- •Social proof through regular UGC posts
Funnel-Based Campaigns
- •TOF: First contact through Reels and photo series
- •MOF: Outfit suggestions and use cases
- •BOF: Limited-time discounts and action-oriented messaging
Technology & Tracking
- •Meta Pixel + GA4 setup
- •Advantage audiences and remarketing setups
- •Budget: 55% Meta, 20% marketplaces, 15% content, 10% web
Results
(90 days) — All shown as percentage growth
Follower Count
Monthly Orders
Monthly Sales Revenue
Average ROAS
Reel Views
Average CPO
Key Learnings
Visual Production
Professional visual production strengthened brand perception and reduced first-contact costs.
Organic Reach
A strong focus on Reels and Stories drove organic discovery and balanced advertising costs.
UGC Impact
UGC integration strengthened trust and accelerated conversion.
Data Sharing
Presenting percentage metrics clearly demonstrated success without disclosing financial details, creating a competitive advantage when sharing B2B references.
Next Steps
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