For residential and commercial projects
Real estate advertising agency
A plan focused on turning project-ad enquiries into appointments at the sales office.
A family looking for a home, an investor calculating rental yield, and a company seeking office space approach the same project with different questions about location, unit type, delivery date, and payment options. At Pam Ajans, we build digital marketing for real estate projects around those questions. We use different messages for people searching Google for an area or project and those seeing it for the first time on Instagram or Facebook, then track which campaign generated each inquiry and whether it reached the sales office.
Common Challenges in Real Estate Advertising
Project advertising often generates inquiries; the loss occurs along the path to the sales office. Below, we outline where inquiries most often drop off and what we do at each point.
Many forms, few reachable buyers
Meta’s instant forms can be submitted in a few taps. People who do not answer the phone, cannot afford the project or submitted the form accidentally are also counted as leads.
How we address themWe add a few qualifying questions to forms, such as budget range, apartment type and preferred call time, and use a review-before-submission form when needed. We assess campaigns by reachable prospects and visitors as well as lead volume.
Late follow-ups send leads to other projects
A homebuyer may inquire about several projects on the same day. If the first response is delayed, the consultant may call after the buyer has already visited another sales office.
How we address themBefore the campaign starts, we clarify how and when inquiries reach your sales team and who makes the first call. Lead records also include campaign and apartment-type information.
The project page does not answer buyers' questions
If a visually rich project page lacks floor plans, areas, handover dates, payment options and transport details, visitors must submit a form to ask or simply leave.
How we address themWe organise project pages around apartment types, floor plans, location and transport, shared amenities and payment options, and recommend a structure that allows information requests and viewing appointments for each apartment type.
The budget goes to units that are easiest to sell
When multiple projects or unit types share one campaign, budget shifts toward the most-clicked option; harder-to-sell units and new launches do not get enough visibility.
How we address themWe separate campaigns by project and unit type, moving budget with stock availability. Turning off ads for sold-out unit types is part of the plan.
Turkish pages do not reach international buyers
Buyers living abroad and expatriates search for projects in their own language and from their country of residence. Turkish-only pages and advertising do not reach this audience.
How we address themWe plan language, currency, and communication channels for each target country, and build a multilingual structure that identifies language versions to search engines through hreflang tags. We explain the legal steps for international sales using information approved by your sales team.
Ad copy can be misunderstood
If starting prices, illustrative images and delivery dates are unclear in ads, buyers encounter a different picture at the sales office. The Regulation on Commercial Advertising and Unfair Commercial Practices prohibits misleading statements on pricing, payment and delivery; the advertiser must substantiate its claims.
How we address themWe prepare ads and page copy using current information approved by your sales team, clearly stating whether visuals are illustrative and which apartment type the price refers to.
We Build Real Estate Advertising Around Your Sales Office Workflow
- Location search
- Project information
- Relevant inquiry
- Meeting / visit
In a residential project, a sale progresses when the interested person speaks to a sales adviser and visits the development. The ad’s job is to bring an informed person with a suitable budget to that conversation; that is why we consider campaign planning alongside the sales office’s hours and response speed.
We approach launch, construction and handover projects separately. Launches focus on awareness and first visits; construction-stage campaigns highlight remaining unit types; near handover, buyers seeking ready homes take priority. Our Ankara-based team plans location targeting together with project pages for developments across Türkiye.
Our Services Supporting Project Sales
Google advertising management
Search ads for location, project name and apartment types; Display and YouTube retargeting for project-page visitors.
View the serviceMeta advertising management
Project videos, apartment plans and launch announcements on Instagram and Facebook; information requests through instant forms.
View the serviceProject and corporate websites
Bring unit types, plans, location and contact steps together in a fast mobile project website.
View the serviceSEO management
Page structure for project-name and area searches; Google Business Profile and local SEO for the sales office.
View the serviceTo see how we connect these services to one goal, visit our performance marketing agency page.
Real Estate Advertising: From Launch to Sales Office
Let's set priorities together.
Understand your project and available inventory
We discuss location, apartment types, price range, delivery date, sales target and priority units. We distinguish questions from owner-occupiers and investment buyers.
- From you
- Project presentation, unit list, current prices and payment options
- What we clarify together
- Buyer profiles and priority unit types
Prepare the project page and inquiry forms
We bring plans, location, amenities and payment options into a mobile-friendly page, with inquiry and viewing-booking steps tailored to apartment type.
- From you
- Approved visuals, floor plans, and delivery date
- What we clarify together
- Project page and inquiry forms
Build campaigns by channel and stage
Separate campaigns cover area and project searches on Google, launches and project introductions on Meta, and retargeting for visitors who left without an enquiry.
- From you
- Ad budget and copy approved by your sales team
- What we clarify together
- Campaign structure and launch plan
Track inquiries through to the sales office
We track each enquiry’s source, call status and viewing outcome with your sales team, and shift budget towards campaigns that generate visits and sales.
- From you
- Sales team feedback on inquiries
- What we clarify together
- Inquiries and visits reported by project
The first step is a meeting to review your current campaigns, website and sales journey together.
Discuss my projectMetrics We Track in Real Estate Campaigns
If cost per lead is low but no one visits the sales office, the campaign is reaching the wrong people. We evaluate advertising costs alongside contactable leads, visits and sales, building reports on records your sales team already maintains.
- Inquiries by project and unit type
- Contacted lead rate
- Sales office visits
- Cost per visit
- Visibility in location and project searches
Examples of Our Meta and Google Campaign Structure
The two case studies below feature ecommerce brands, but show a campaign structure that can also serve a project launch: video and image series for initial contact, detailed content at the decision stage, and retargeting for page visitors. Both examples also show measurement being set up before the campaign.
All success storiesFrequently Asked Questions About Real Estate Ads
Common questions before the first meeting.
Can we run separate campaigns for multiple projects?
Yes. If projects differ in location, unit types and buyers, we prepare separate messaging, pages and budgets. We clarify which demand each project serves and how funding will be allocated from the outset.
What project information is needed to start working with a real estate advertising agency?
An up-to-date project presentation, location, shareable visuals, floor plans, pricing, payment options and the sales office's contact process are enough to begin. We prepare advertising information from current content verified by your sales team.
Should Google or Meta ads take priority?
When people search by area and project name, demand from Google is closer to purchase. For a new launch, the project is not yet being searched for, so promotion on Meta takes priority. In most projects, the two channels work together with different roles; we allocate budget according to the project’s stage.
Why are leads from Meta forms hard to reach?
Because instant forms are easy to submit, they also attract low-intent inquiries. Adding a few qualifying questions, using a form type that asks people to review their details before submitting, and responding the same day can help increase the number of reachable prospects. We use your sales team’s feedback to track which campaigns generate contactable leads.
Can we advertise to buyers abroad?
Yes. Language, currency and contact channels are planned for the target country, and the landing page must use that language too. Meta and Google apply additional housing-ad targeting restrictions in some countries, so campaigns follow the target country’s rules. Legal steps for selling to foreign buyers are explained using information approved by your sales team.
How should prices and floor areas be presented in ads?
If you use “prices from”, we recommend stating which apartment type the price applies to, whether the floor area is net or gross, and whether VAT and payment options are included in the price. Advertising copy must be accurate and honest, and you must be able to substantiate every statement when required. We prepare copy using current information approved by your sales team.
How do we evaluate the quality of inquiries?
We define a qualified lead with your sales team using criteria such as budget, apartment type and purchase timing. We compare campaigns by project using feedback on contact status, visits and sales.
Let's discuss your project and sales goals.
Share your project presentation, priority apartment types and sales office workflow. In our first meeting, we can identify priorities for channels, pages and lead tracking.