Performance Marketing Agency
We manage Google Ads and Meta campaigns against measurable outcomes such as sales, leads and return on ad spend (ROAS). We set up measurement before launch, move budget to performing campaigns and report results daily.
Brands We Grow With
All our clients
Our Performance Marketing Services
Below are our six performance marketing services. Each card explains what we do, which need it addresses and what we deliver.
Google Ads Management
We set up and manage Search, Display, YouTube and Performance Max campaigns daily. Google’s AI sets bids in Performance Max and Smart Bidding; we supply accurate conversion data and a clean product feed, and regularly examine which searches generate sales.
When you need it: When you want to appear to people searching for your product or service at that very moment.
What we deliver: Campaign and keyword structure, product-feed optimization and daily reporting.
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Meta Advertising Management
We create sales and lead campaigns on Instagram and Facebook and manage audiences and budgets. In Advantage+ campaigns, Meta’s AI chooses the audience and placements; we teach it which sales and creatives are valuable through accurate conversion signals.
When you need it: When you want to reach people who are not yet searching for your product but would be interested.
What we deliver: Campaign and audience plan, creative ideas, daily reporting.
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Remarketing
We separate non-buying visitors, cart abandoners, and previous customers into distinct audiences and show each a different message. In dynamic catalog ads, Meta's AI decides which product each person sees; we organize the audiences and catalog accordingly.
When you need it: To bring visitors back when most do not buy on their first visit.
What we deliver: Audience and messaging plan, dynamic catalog ads, and reporting on remarketing’s contribution to sales.
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Conversion Tracking and GA4 Measurement
We set up Google Analytics 4, Google Ads conversion tags and the Meta pixel before the campaign, then test that sales and enquiries are counted correctly. When GA4 and advertising dashboards show different numbers, we explain why.
When you need it: When you cannot allocate your budget properly without knowing which ads drive sales.
What we deliver: Measurement plan, setup and test records, verified conversion data.
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Creative and A/B Testing
We compare images with video, one message with another, and two landing pages with equal budgets, then choose the winner through measurement. When creative fatigues over time, we find replacements through testing too.
When you need it: When you want to know which images and messages drive sales through measurement rather than guesswork.
What we deliver: Test plan, results of each test and recommended next steps.
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Conversion Rate Optimization
We identify and fix product-page and checkout issues that make purchasing difficult for ad visitors: page speed, mobile presentation, and the number and clarity of payment steps.
When you need it: When you want more sales without increasing your advertising budget.
What we deliver: Prioritized issue list, changes implemented, and conversion rates before and after.
Request a ConsultationHow Do We Manage Your Campaigns?
We work in four steps. Each explains what we actually do, with examples.
Measurement
We check measurement before activating the budget. If a conversion tag is not working on the order page, for example, fixing it is our first task; a miscounted sale can send every budget decision in the wrong direction.
Budget Plan
With a small budget, we start with one channel. If it supports two, we split the first month between Google and Meta according to product and objective: Google for actively searched products, Meta for discovery-led products. For example, a frequently searched evening dress gets more Google budget, while a new accessories brand gets more Meta. After two to three weeks, we shift spending toward the channel with lower cost per order.
Goal-Based Management and Remarketing
For ecommerce, we manage by ROAS and cost per order; for lead-based businesses, by cost per lead and lead-to-sale conversion. We target non-buying visitors, cart abandoners and existing customers separately: abandoned products for cart abandoners, new arrivals for existing customers.
Testing and Reporting
We run tests with equal budgets. For example, we compare “free shipping” with “new season” messaging for the same product, or ads linking to a product page with those linking to a campaign page, and choose the winner based on measurement. We report results daily and review them together weekly. For businesses that collect enquiries, we regularly obtain lead-to-sale outcomes from your sales team through a CRM or spreadsheet and connect them to campaigns. We allocate budget based on enquiries that turn into sales, rather than enquiry volume alone.
For an explanation of the concepts what is performance marketing you can read our article.
The Results We Achieve for Brands
Each card states what was measured and the work we carried out; where the period is known, we have included it too.
Karum Rouge
Womenswear / Textiles
Measured: ROAS: revenue generated for every 1 TL spent on advertising.
Period: 12 months.
What we did: We targeted high-intent audiences through Meta Advantage+ catalogue campaigns, Google Performance Max and product feed improvements. Small product-page and checkout interface changes helped reduce cart abandonment.
Read the Case StudyNugu
Womenswear / Textiles
Measured: Store development and growth management focused on ROAS and ROI.
What we did: We built Nugu’s e-commerce website from the ground up, bringing the store experience and advertising management together in one growth plan.
Read the Case StudySinem Kıvanç
Womenswear / Textiles
Measured: Number of orders placed on the website.
Period: 1 year.
What we did: We increased website traffic with Meta and Google Ads campaigns and refreshed the interface.
Read the Case StudyThe percentages come from the brands' own advertising and sales dashboards; we do not share screenshots or amounts to protect their confidentiality. For results measured from our own records, we explain the method step by step. For example, to the WhatsApp automation results in the Karum Rouge case study you can take a look.
Detailed case studies: Karum Rouge, Holla Gugu, Ollbag · all success stories
Why Work with PAM Ajans?
We explain clearly how we work on the questions most often asked before deciding to work with an agency.
- You keep your ad accounts and data: Google and Meta ad accounts are created in your brand's name. Accounts, campaign history and all data remain yours after our work ends.
- Ad budget and service fees are separate: You pay your advertising budget directly to Google and Meta with your own card; the budget does not pass through us. You pay us only the service fee.
- Daily reporting, weekly meetings: We report spend, sales and ROAS daily and stay in touch throughout the day. We review results together in a weekly meeting.
- A team of multiple specialists: Your brand works with a team of specialists, rather than a single person.
- First week: review and planning: We review your ad accounts and measurement at the first meeting. In week one, we close tracking gaps and present the campaign plan.
- Partnerships: We are a Google Partner and a Meta partner. You can open our Google profile in Google’s own directory using the logo below; our Meta and Shopify partnerships appear in the same section.
Our Technology and Platform Partners
The Google logo opens our profile in Google’s own partner directory.
What Our Partner Brands Say
Hear from the founders and teams of brands we work with.
"We met through friends' recommendations… Having previously dealt with a fraudulent agency, we were hesitant at first, but this team is so sincere and genuine… They know their work and focus on solutions! We're glad we found you. Here's to many wonderful years together 🙏🏽🙏🏽🙏🏽"
Ceren Engin
Co-Founder - Karum Rouge
"If you are looking for a professional team, you are in the right place. Pam ajans is exactly where you should be. Mr. Murat, Ms. Cemre, Ms. Cemre and their teammates are wonderful. When I think of Pam ajans, I think of family 🙂 Everyone we work with is part of our family. Thank you so much for the value you have brought to my brand and all your hard work."
Sevda Sıra
Founder - SButik
"For Stil Durağı, they were a turning point. Working with a team that makes you and your brand feel valued brings success, and we truly experienced that. Pam Ajans, Mr Murat and his team, and dear Cemre deserve a huge thank you for their exceptional care and work ethic. Here's to many more successes together, Pam family!"
Ümmü İşler
Founder - Still Durağı
What Does a Performance Marketing Agency Do?
Performance marketing means managing advertising budgets by outcomes such as sales, enquiries and customer acquisition cost, rather than intermediate metrics such as impressions or clicks. The agency’s role is to measure these outcomes accurately, shift budget to effective channels and campaigns, and improve creatives and pages through testing.
At Pam Ajans, this work consists of four activities:
- Measurement: We set up conversion tracking and Google Analytics 4 before the campaign, and make sure sales or enquiries are counted correctly.
- Campaign management: We manage Google Search, Display, YouTube and Performance Max campaigns, along with Instagram and Facebook advertising on Meta.
- Testing: We test images against videos and one message against another, segmenting audiences by decision stage.
- Reporting: Track spending, sales and ROAS through daily reports.
Free traffic from search engines reduces the burden on advertising; for most brands, we therefore combine advertising with SEO management we plan together.
An Ankara-Based Team Serving All of Türkiye
Our office is in Mustafa Kemal Mahallesi, Çankaya, Ankara. We meet brands seeking a performance marketing agency in Ankara at our office and work with brands in other cities and abroad through online meetings. We also have an office in Dubai.
Address, map and phone details on our contact page.
Common Questions Before Working with an Agency
What is performance marketing?
It means planning and managing ad spend against a measurable outcome such as a sale, inquiry or app download. We explain the concept with examples what is performance marketing we explain in our article.
Which advertising channels do you work with?
Google advertising management and Meta advertising management are our core services. Channel priority depends on your product, audience and whether sales close on the website or through a conversation.
Which metrics do you use to track success?
For e-commerce: return on ad spend (ROAS), cost per order, and customer acquisition cost. For inquiry-led businesses: cost per inquiry and the rate at which inquiries become sales. Click and impression counts alone do not determine decisions.
When will we start seeing results?
The first weeks involve tracking setup and platform learning. Reliable campaign comparisons require several weeks of data, with the period depending on budget and sales volume.
Can we start with a small budget?
Yes. With a small budget, starting with one channel and a few campaigns produces healthier results than spreading it across many campaigns; each campaign needs enough data for the platform to learn.
Which industries do you work with?
Our work with e-commerce brands success stories we share on our page. Our approach to SaaS, B2B, real estate and healthcare tourism on our industry pages we explain.
Do you work with brands outside Ankara?
Yes. We hold meetings online; the city a brand is based in does not change how we work.
Let's Build Your Brand's Growth Plan Together
Let us review your advertising accounts and tracking setup, then explain where we would start. You can also reach us by telephone.