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Womenswear

Growing units sold to three times the starting level.

Units sold across Goncalya’s womenswear collections increased by 200%. We ran advertising on Meta Ads and Google Ads to connect the products with their customers.

RESULTS AT A GLANCEGoncalya
Increase in units sold
+200%
A 200% relative increase in units sold.
Scope of work
Advertising management on Meta Ads and Google Ads.
Measurement focus
Change in the total number of units sold.
Advertising channels
Meta AdsGoogle Ads
A 200% increase in units sold.
01

Growth in units sold

An assessment centered on the total number of units sold, making changes in sales volume visible.

Related service
02

Product discovery with Meta Ads

An advertising approach focused on presenting the product’s value and use clearly.

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03

Demand through Google Ads

A performance approach that considers search intent alongside what the product offers.

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PROJECT OUTCOME

A 200% increase in units sold.

Units sold at Goncalya increased by 200%; growth in the collection was reflected in sales volume.

Turning the collection’s potential into sales

From dresses and matching sets to denim and outerwear, Goncalya’s collections cater to different shopping needs. In a selection like this, every product has its own story to tell the customer. Growth centered on the sales volume of these products.

From discovery to product selection

We managed Goncalya’s advertising on Meta Ads and Google Ads. In fashion communication, helping customers find the product they want matters as much as the interest an image creates. The product’s character, uses and available options form the basis of our advertising approach.

Three times the volume of units sold

Goncalya’s units sold increased by 200%. Sales volume reached three times its starting level, making the collection’s commercial growth tangible. The brand’s performance was reflected in the number of products reaching customers.

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PAM AJANS

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