Food and e-commerce
Preparation ahead of Ramadan, a 200% increase in orders over two years.
We prepared for Ramadan a month in advance, bringing WhatsApp marketing together with customer segmentation and loyalty points. Two years of work with E-Ravza resulted in a 200% increase in orders.
- Order growth over two years
- +200%
- A 200% relative increase in orders over two years of work.
- Preparation
- Planning and positioning one month before Ramadan.
- Scope of work
- Advertising management, WhatsApp marketing, customer segmentation and loyalty points.
- Measurement focus
- Order growth over two years.
- Advertising channels
- Meta AdsGoogle Ads
Preparing ahead of Ramadan
Preparing for the season with planning and brand positioning that began one month before Ramadan.
Related serviceWhatsApp communication by customer segment
Communication that brings customer segmentation and WhatsApp marketing together.
Related serviceLoyalty points
A loyalty points system designed to carry the customer relationship into future purchases.
Related servicePROJECT OUTCOME
Strong order growth over two years.
Orders increased by 200% during our two years of work with E-Ravza.
Preparing for Ramadan a month in advance
With its selection of dates, nuts and dried fruit, Ramadan is an important time for E-Ravza to connect its products with the season’s needs. We began preparing a month in advance, addressing planning and brand positioning together.
We made WhatsApp marketing part of this preparation. Work on Meta Ads and Google Ads brought advertising into the same growth plan. Established before the season began, this plan set the timing and direction of communication.
Communication that understands customer groups
We segmented E-Ravza’s customer base and planned WhatsApp communication around that structure. Understanding customer groups became the starting point for considering who would receive each message and in what context.
Combining segmentation with WhatsApp marketing brought seasonal preparation into direct customer communication. Our focus was on creating a meaningful connection between the brand’s products and the customer’s needs.
A relationship that continues into the next purchase
We set up a loyalty points system to carry customer relationships into future purchases. Alongside seasonal marketing, the growth plan therefore included work that supported an ongoing relationship with the brand.
By the end of two years, E-Ravza’s orders had increased by 200%. Order volume reached three times its starting level as a result of this journey, which brought together early preparation, advertising management, WhatsApp communication and loyalty activities.
PAM AJANS
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