Womenswear
Bringing a new brand’s average return on ad spend to four times its starting level.
Hazel Butik, a brand at the start of its journey, increased average ROAS by 300%. With Meta Ads and Google Ads, we considered the new brand’s advertising investment alongside its contribution to sales.
- Increase in average ROAS
- +300%
- A 300% relative increase in average ROAS.
- Starting point
- A very new e-commerce brand.
- Scope of work
- Advertising management on Meta Ads and Google Ads.
- Measurement focus
- Change in average ROAS.
- Advertising channels
- Meta AdsGoogle Ads
A new brand’s first steps
An approach that considers the brand’s need to tell its story alongside the business return on its advertising investment.
Related serviceBrand storytelling with Meta Ads
Communication focused on making the product and brand clear to new customers.
Related servicePurchase intent with Google Ads
An advertising approach that considers a searching customer’s expectations alongside what the product offers.
Related servicePROJECT OUTCOME
A 300% increase in average ROAS.
Hazel Butik, which started as a new brand, increased its average ROAS by 300%.
A new brand’s first impression
Hazel Butik began this journey as a very new womenswear brand. In a brand’s early days, advertising introduces the brand as well as its products. Making the product’s style clear and offering a compelling reason to shop are fundamental needs at this stage.
Discovering the brand, finding the right product
We ran Meta Ads and Google Ads together for Hazel Butik. The interest of someone discovering a new collection differs from the expectations of someone searching for a particular piece. Considering both needs in communication is central to our advertising approach for new brands.
Strong returns at the start of the journey
Hazel Butik’s average ROAS increased by 300%, reaching four times its initial level. For a new brand, this result marked a strong start, with advertising investment translating into sales.
PAM AJANS
Let's plan your brand's next step together.
Tell us about your new brand’s products and advertising goals so we can explore an initial plan centered on contributing to sales.