Fashion and e-commerce
40 times the ad spend in revenue.
40x ROAS for Askı Nişantaşı: 40 TL in revenue for every 1 TL spent on advertising. A fashion e-commerce story focused on the revenue contribution of advertising.
- ROAS
- 40x
- 40 TL in revenue for every 1 TL spent on advertising.
- Scope of work
- Advertising management and collection communications.
- Measurement focus
- Advertising spend and revenue attributed to advertising.
- Advertising channels
- Meta AdsGoogle Ads
40x advertising return
Performance evaluation focused on commercial results by reading attributed revenue alongside ad spend.
Related serviceThe collection’s brand voice
An approach that presents the product selection while preserving brand identity and considering sales objectives.
Related serviceData-informed growth
A decision framework that considers advertising returns alongside product demand, inventory and profitability.
Related servicePROJECT OUTCOME
Advertising investment’s contribution to sales.
Askı Nişantaşı achieved 40x ROAS; advertising performance made a strong contribution to sales.
The result behind 40x ROAS
The reported advertising result for Askı Nişantaşı was 40x ROAS. This means that revenue attributed to the advertising was 40 times the ad spend included in the measurement. At the heart of this story is the contribution of advertising investment to sales.
Assessing ad spend and attributed revenue within the same scope makes ROAS meaningful. We use this ratio to evaluate advertising’s sales contribution, keeping it distinct from total store revenue and net profit.
Connecting brand value with sales
In fashion e-commerce, how a collection is presented matters as much as the products themselves. Our approach for Askı Nişantaşı brings communication that preserves the brand’s character together with sales-focused performance management. We retain the collection’s distinctive voice while evaluating advertising investment alongside its commercial results.
In product-focused communication, imagery, copy and the destination page should create the same expectation. This consistency makes the brand’s selection clearer and forms the creative side of performance evaluation.
Planning the next step with data
40x ROAS is the key performance indicator in this success story. When assessing growth decisions, we consider advertising returns alongside product demand, inventory availability and profitability. Our focus is on measurable advertising management that reflects the brand’s sales potential.
The next campaign decision benefits from understanding the product conditions behind the current return. Evaluation therefore considers product availability and the commercial quality of sales alongside the ratio.
PAM AJANS
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