Fashion and e-commerce
Reach a wider audience while preserving brand identity.
We brought the brand’s distinctive voice into product-focused campaigns, considering the entire journey from discovery to purchase together.
Explore the work- Order growth
- +215%
- Order growth compared with the start of the partnership.
Creative work true to the brand
Consistent tone, imagery and product storytelling when introducing the collection to new audiences.
Related serviceContent for the decision moment
Attention to the different information needs of first-time visitors and people returning to a product.
Related serviceA consistent store experience
Matching the advertised product with the same visual language and clear product information in the store.
Related servicePROJECT OUTCOME
Order growth since the partnership began.
Orders at Bilge Tümer increased by 215%.
Preserving the brand's own voice
We placed Bilge Tümer's distinctive brand language at the centre of the growth plan. Collection-wide content and detail-focused product creatives served different objectives. While reaching new audiences, we preserved the familiar brand identity and product storytelling.
A creative’s fit with the brand goes beyond its logo and colours. Product framing, the details highlighted and the tone of the copy are also part of the Bilge Tümer experience.
Connecting discovery with the moment of decision
For visitors discovering the brand, we introduced the collection and each product's character. For returning product viewers, we highlighted decision-supporting visuals, product information and direct links to relevant pages. We aimed to make the campaign and store experience fulfil the same expectation.
Collection-level content and individual product details answer different questions. Preserving this distinction helps visitors find the information they need at their current decision stage.
Growth that preserves brand value
We did not define growth solely as reaching more people. We examined which content moves interested people forward and where they make decisions in the store. We focused on keeping communication true to Bilge Tümer’s identity throughout the buying experience.
We assess the promise made by advertising alongside the experience delivered by the store. Protecting brand perception, clarifying the product and easing the purchase all belong in the same plan.
PAM AJANS