Bags and accessories
Return on ad spend reaching three times its starting level.
HNB’s ROAS increased by 200%. Through our work on Meta Ads and Google Ads with the bags and accessories brand, we brought return on ad spend to three times its starting level.
- Increase in ROAS
- +200%
- A 200% relative increase in ROAS.
- Scope of work
- Advertising management on Meta Ads and Google Ads.
- Measurement focus
- Change in ROAS.
- Advertising channels
- Meta AdsGoogle Ads
The return on advertising investment
An approach that makes returns visible by assessing spend and revenue attributed to advertising on a consistent basis.
Related serviceProduct value on Meta Ads
A communication approach focused on connecting the product’s value with the customer’s expectations.
Related serviceSearch expectations on Google Ads
An advertising approach that considers a searching customer’s needs alongside product information.
Related servicePROJECT OUTCOME
A 200% increase in ROAS.
HNB’s ROAS increased by 200%, strengthening the contribution of advertising investment to sales.
The value a bag communicates
HNB reaches customers with bags that suit different styles and uses. When shopping for a bag, appearance and everyday use are considered together. Making both aspects clear is the foundation of communication that conveys the brand’s value to the customer.
Connecting product interest with advertising
We managed HNB’s advertising through Meta Ads and Google Ads. Visual storytelling comes to the fore when a customer first encounters a product; relevance to their needs matters at the moment of search. Our advertising approach brings these different decision moments together around the value the product offers.
A stronger return on advertising investment
HNB’s ROAS increased by 200%, reaching three times its starting level. This result strengthened the sales return on advertising investment and became the center of the brand’s performance story.
PAM AJANS
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