Fashion and e-commerce
Building a new brand into a growing e-commerce business.
We built Nugu’s e-commerce website from the ground up, bringing the store experience and advertising management together in one growth plan.
- Starting point
- Building the first e-commerce store.
- Scope of work
- Store experience and advertising management.
- Measurement focus
- Advertising’s contribution to sales and investment efficiency.
A store built from the ground up
An e-commerce website that connects the brand’s identity with product presentation and the shopping journey.
Related serviceAdvertising managed around ROAS
A performance approach that evaluates advertising spend alongside its contribution to sales.
Related serviceEvaluating growth through ROI
A commercial perspective that considers sales growth together with investment efficiency.
Related serviceOUR APPROACH TO GROWTH
From launch to efficient growth.
Launching the store was the starting point for Nugu. We supported the brand’s growth by considering advertising’s contribution to sales together with the return on investment.
- 01
Building the store
We built Nugu’s first e-commerce website, bringing the brand’s story, product presentation and shopping journey together in one store experience.
- 02
Connecting advertising to the store
We planned advertising management alongside the store setup, focusing on guiding interest from campaigns to the relevant product and purchase step.
- 03
Evaluating sales and investment
As Nugu became a brand receiving regular orders, we evaluated advertising’s contribution to sales through ROAS and the business return on investment through ROI, treating them as separate measures.
Building the brand’s first store
We began working with Nugu at the brand’s starting point. As we built the e-commerce website from scratch, we considered how the brand would present itself and how visitors would find its products. The site became the foundation of the shopping experience supported by advertising.
Store development and the marketing plan shared one goal: helping people discover Nugu, understand its products and move towards a purchase. The brand’s digital presence became part of a broader growth programme extending beyond the website launch.
Strengthening advertising’s contribution to sales
Alongside the store build, we made advertising management part of the growth plan. Our focus went beyond attracting visitors: we wanted the interest generated by advertising to carry through to the store and towards a purchase. We treated the store experience and campaign management as complementary areas of work.
ROAS became one of the main measures used to assess advertising’s contribution to sales. In our growth work for Nugu, we focused on using advertising investment more efficiently and strengthening the interest that leads to purchases.
Reading growth alongside investment efficiency
Nugu grew from a new store into an e-commerce brand receiving regular orders. We evaluated that growth by considering sales performance alongside the return on investment. Focusing on ROI helped us assess growth decisions through their commercial contribution as well as revenue.
ROAS shows advertising’s contribution to sales, while ROI considers the return on investment from a different perspective. Evaluating them without treating them as interchangeable helped keep store development and advertising management aligned around the same commercial objective for Nugu.
PAM AJANS
Let's plan your brand's next step together.
If your brand is preparing to launch, tell us about your products and goals. We can discuss your store setup and advertising needs together.