A growth plan that turns a strong collection into orders.

From logo to website

At PAM, we designed Sinem Kıvanç’s logo. We also built its website; our work with the brand extended from its logo and website to collection communication.

Communication that starts with the collection

We presented Sinem Kıvanç's collections through communication that highlighted each product group's character. Content introducing the full new collection was complemented by creatives showing product details and use. Instead of repeating one message, we addressed the different needs of first-time viewers and people approaching a purchase.

We assess creative work by the product feature it communicates, the expectation it creates and the collection it leads visitors to, as well as its ability to attract attention.

A store experience that sustains interest

We considered collection order, product imagery and size information together to sustain ad-generated interest inside the store. Helping visitors find the advertised product and complete purchases comfortably on mobile became an integral part of campaign planning.

On mobile, product photography, sizing information and the purchase step all inform the same decision. Their clarity and consistency underpin the experience that carries advertising interest into a purchase.

A relationship that extends to the next collection

We did not limit the work to a single collection launch. We incorporated the different expectations of product viewers, cart visitors and returning customers into the content plan. While preserving Sinem Kıvanç’s brand voice, we focused on using new collections to rekindle existing interest.

For each new season, we consider the needs of the product range alongside the brand’s visual consistency. This helps communication build an ongoing brand experience across collections.