Fashion and e-commerce
Turn product variety into an easier shopping experience.
We focused on growth through collection campaigns that simplify discovery and a better mobile shopping experience.
Explore the work- Order growth
- +195%
- Order growth compared with the start of the partnership.
Collection structure
Presenting a broad product selection clearly through categories, use cases and collection relationships.
Related serviceMobile product experience
Focusing on how product images, size selection and adding to cart work together on a small screen.
Related serviceCampaigns shaped by the collection
An advertising approach that considers the distinct storytelling needs of new products and key categories.
Related servicePROJECT OUTCOME
Order growth since the partnership began.
Orders at Sümeyra Moda increased by 195%.
Making the right product visible
We organized Sümeyra Moda’s product range into collection groups visitors could easily explore. By matching campaigns to relevant category and product pages, we focused on maintaining the interest sparked by advertising throughout the store experience. Product information and discoverability formed the foundation of this plan.
A product’s collection placement influences how visitors find it. Category naming, collection content and the campaign’s landing page therefore need to be considered together.
A seamless mobile journey
We treated product images, size selection and adding to cart as one mobile shopping journey. Collection content introduced the products, while product-focused campaigns moved closer to the decision point. Every interaction was intended to guide the visitor clearly to the next step.
Avoiding unnecessary steps to find information is a core mobile priority. A clear sequence of imagery, options and purchase actions helps visitors stay focused on the product.
Campaigns refreshed with each collection
We regularly refreshed communication for new products and featured collections. Instead of applying one message to every product, we developed distinct narratives and visual directions by category. For Sümeyra Moda, we focused on managing the campaign plan and in-store product presentation as one connected system.
Campaign evaluation also considers each product group’s role in the season. New arrivals, complementary pieces and collection highlights can have different communication needs.
PAM AJANS