Boutique and e-commerce
Bring the boutique's selection to more customers.
We reached new customers through product storytelling that preserved the boutique's character, while planning repeat purchases together.
Explore the work- Order growth
- +205%
- Order growth compared with the start of the partnership.
The boutique’s selection
A content approach that presents products through styling, details and use while reflecting the boutique’s character.
Related serviceThe first purchase experience
Focusing on helping new visitors understand the selection and products and move towards a purchase with confidence.
Related serviceReturning to the boutique
Communication that maintains the customer’s relationship with the brand through new selections and styling ideas.
Related servicePROJECT OUTCOME
Order growth since the partnership began.
Orders at Şenay’ın Butiği increased by 205%.
Expressing the selection's character
We presented Şenay’ın Butiği's selection through styling and usage contexts. Detailed product content was paired with the boutique's warm voice. As we reached new customers, we kept the character familiar customers love visible in the communication.
A boutique’s selection is defined by the world its products create together. The content approach considers the style formed by the pieces as well as their individual details.
From the first visit to the next purchase
We focused on helping first-time customers understand the selection and returning customers quickly find what is new. We considered collection links, product information and mobile shopping steps together around these two needs. Our goal was for the store to continue delivering on the advertising promise.
How a product looks when worn and how its options are explained can shape a first purchase. Clear answers on the product page carry the boutique’s personal approach into the shopping experience.
A relationship beyond a single purchase
We planned communication beyond the first order. New selections, product details and styling ideas created reasons to return. Our approach carried Şenay’ın Butiği's close customer relationship into digital channels.
Helping returning customers discover something new makes continuity in collection communication important. Connecting new products with the existing selection supports fresh ideas while retaining the brand’s familiar character.
PAM AJANS