Denim and e-commerce
More orders. Fewer returns.
40% more orders and a relative 20% reduction in returns: we approached denim growth together with the post-purchase experience.
- Order growth
- +40%
- A relative 40% increase in orders.
- Reduction in return rate
- −20%
- A relative 20% reduction in the return rate.
- Scope of work
- Campaigns, product pages and the shopping experience.
- Measurement focus
- Order volume and return rate, two separate measures.
- Advertising channels
- Meta AdsGoogle Ads
Order growth
A performance approach that considers the 40% increase in orders alongside product selection and the purchase experience.
Related serviceThe right size and expectations
A product-page focus on clearly explaining a denim item’s fit, sizing and use.
Related servicePost-purchase quality
An evaluation that considers the relative 20% reduction in the return rate alongside the quality of growth.
Related servicePROJECT OUTCOME
More orders, fewer returns.
Goldgarn’s orders increased by 40%, while its return rate decreased by 20% in relative terms.
Results beyond the order
For Goldgarn, we did not treat growth as a process ending when an order is placed. We considered product selection and the post-delivery experience together. The agency-reported results were a 40% increase in orders and a relative 20% reduction in the return rate.
Reading order volume and the return rate together gives a clearer picture of growth quality. These two reported changes concern different measures: one describes order volume, the other the proportion of orders returned.
Setting the right expectations for denim shopping
Fit, size and how a garment looks when worn are central to denim purchases. We built our approach around presenting these details clearly and fulfilling the campaign's promise on the product page. Our focus was an experience that helps customers choose the right product.
Fit and sizing information should communicate the same expectation from the ad to the product page. Alignment between visuals and product information is one of the foundations of a more informed purchase decision.
Thinking beyond the sale
We assessed order growth and return rate together. Our priority was to match the interest generated by campaigns with accurate product expectations. For Goldgarn, we focused on e-commerce growth that also considers the experience after the purchase decision.
Post-purchase evaluation is part of campaign planning. Product expectations and the customer’s selection experience help inform the next decisions about content and product presentation.
PAM AJANS
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